ZEITGEIST : HOW CURRENT TRENDS ARE REFLECTED IN MUSIC VIDEOS.

When looking at the start of the melody, we can see that the artist alludes to the Instagram. We can see this through the heart image exhibited as should be obvious in the screenshot above. The heart image represents a "like" which can be given away by the clients of particular photographs or videos on Instagram. The Instagram app is a standout amongst the most well known social media interaction administrations which empowers the clients to take photographs and recordings and share them on an  assortment of various different ways such as "tags", "Shared" pictures or videos and also different social media platforms, For example, Facebook, Twitter, Flickr and Tumblr. It was assessed that the quantity of clients in December 2014 came to more than 300 million. Moreover, this administration likewise has an imperative impact for famous people as it permits them to make their fans up and coming by posting the most recent pictures or recordings. Instagram is generally considered as the most recent social media platform.  This specific app centres around pictures and will keep Lady Leeshurs fans refreshed at all circumstances with what is occurring in her life. This application is notable inside the big names.

As the melody is advancing, there are other zeitgeist components introduced through the present patterns. Another case can incorporate the verses, when the vocalist sings about "Snapchat".Snapchat is a versatile application which permits clients to send and get photographs and recordings which last no longer than ten seconds. As of May 2014, around 700 millions "snaps" were sent by Snapchat clients every day. This figure infers that it is an extremely prevalent application which is additionally a present pattern. Snapchat exhibits Zeitgeist hypothesis through current patterns as the reference to the application Snapchat which has been one of the greatest engaging social media sites in recent times. Therefore the app is currently very popular and trendy amongst the younger generation. 

In the later phase of the tune, the verses are alluding to various religions, Islam and Christianity. This was further empthasised  through the enhancements subtitle of the word Ramadan and different verses alluding to Jesus and Adam and Eve. This plainly mirrors the occasions which are right now occurring and can be seen in news. This is a very controversial subject due to recent times however the artists is not using any offence words and is using the lyrics in a clever fashion. 

Another questionable intertextuality inside the video is the reference to Bruce Jenner change of sex. This recent news has been spreading far and wide bringing about far from being hostile contemplations and conclusions. While this reference is questionable it is defiantly relevant with other names being mentioned such as Rick Ross and and also Rachel Dolezal. 

Rick Ross is an infamous rapper that has worked on many hit records with a variety of Rap and Hip/hop artists. Rick ross is well remembered for being large and due to this particular intertexuality it is clear to see that Lady Leshurr has used his weight for comedic value due to her referencing him for having a "pop belly" the younger generation audience will understand this reference however an elder audience may not understand the reference very well. 

The other name the artists mentioned is Rachel Dolezal, Rachel Dolezall made headlined in the United Kingdom for clamming she is black, this was a revelation in both the United Knigdom and the United States as African americans believed that she was doing this to humour herself and that back face was shameful.