TYPE
|
DEFINITION
|
EXAMPLE
| |
STYLES
|
Popular music genres
|
Pop, Rock, Indie, Rap etc
|
Taylor Swift – Blank Space
|
In-concert ‘as live’ footage
|
Footage from a gig
|
Kanye and Jay-Z – Ni**as in Paris
| |
Animation
|
Animation is the rapid display of a sequence of images to create an illusion of movement.
|
John Bellion – Luxury
| |
Interpretive
|
The audience to make their own interpretation of what they think the music video is about
|
Kendrick Lamar – i
| |
Narrative
|
Telling a story through a music video
|
J.cole – Wet Dreamz
| |
Surrealist
|
Dreamlike and unreal elements
|
Katy Perry - California Girls
| |
Impressionist
|
Similar to surrealism, taking you away from reality.
|
Kanye West - Power
| |
Pastiche
|
Adaptations of existing videos
|
Happy – Pharrel
| |
Intertextual References
|
References to other literal themes or films, or music similar to pastiche
|
J. Cole – G.O.M.D
| |
Parody
|
Taking the mick of existing music videos/films etc
|
Blink-182 – All the small things
| |
Homage
|
Is a demonstration of respect or dedication to someone or something.
|
See you again – Wiz Khalifa (ft Charlie Puth)
| |
CONVENTIONS
|
Lyric Interpretation
|
Understanding what is meant by the lyrics being used within the text and using visual references to define the lyrics in the video.
|
JME – Man Don’t Care
|
Extending or consolidating song’smeaning
|
Changing a songs meaningto a more suitable one forthe listener.
|
Ed Sheeran – Don’t
| |
Allusion
|
An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference. When the idea is not what it first seemed.
|
Naughty Boy - Runnin' (Lose It All) ft. Beyoncé, Arrow Benjamin
| |
Links to other artists
|
Referencing another by visually adding them in the video or lyrics.
|
J. Cole - Let Nas down
| |
EDITING TECHNIQUES
|
Cutting to beat
|
When the shots in the video cut to the next in time with the beat.
|
Roy - Woods Get You Good
|
Miming /Lip Sync
|
Wording the lyrics on the video to give the allusion of singing the song
|
Taylor Swift – Bad Blood
| |
Multi-image
|
The use of multiple shots on the same screen.
|
Hoodie Allen – Chase is on
| |
Montage
|
The technique of selecting, editing, and piecing together separate sections of film to form a continuous whole
|
Adele - Rolling in the deep
| |
SPX Special Effects
|
An illusion created by camera, editing or graphics.
|
Gotye - Somebody That I Used To Know (feat. Kimbra)
|
TYPE
|
DEFINITION
|
EXAMPLE
| |
STYLES
|
Popular music genres
|
Pop, Rock, Indie, Rap etc
|
Taylor Swift – Blank Space
|
In-concert ‘as live’ footage
|
Footage from a gig
|
Kanye and Jay-Z – Ni**as in Paris
| |
Animation
|
Animation is the rapid display of a sequence of images to create an illusion of movement.
|
John Bellion – Luxury
| |
Interpretive
|
The audience to make their own interpretation of what they think the music video is about
|
Kendrick Lamar – i
| |
Narrative
|
Telling a story through a music video
|
J.cole – Wet Dreamz
| |
Surrealist
|
Dreamlike and unreal elements
|
Katy Perry - California Girls
| |
Impressionist
|
Similar to surrealism, taking you away from reality.
|
Kanye West - Power
| |
Pastiche
|
Adaptations of existing videos
|
Happy – Pharrel
| |
Intertextual References
|
References to other literal themes or films, or music similar to pastiche
|
J. Cole – G.O.M.D
| |
Parody
|
Taking the mick of existing music videos/films etc
|
Blink-182 – All the small things
| |
Homage
|
Is a demonstration of respect or dedication to someone or something.
|
See you again – Wiz Khalifa (ft Charlie Puth)
| |
CONVENTIONS
|
Lyric Interpretation
|
Understanding what is meant by the lyrics being used within the text and using visual references to define the lyrics in the video.
|
JME – Man Don’t Care
|
Extending or consolidating song’smeaning
|
Changing a songs meaningto a more suitable one forthe listener.
|
Ed Sheeran – Don’t
| |
Allusion
|
An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference. When the idea is not what it first seemed.
|
Naughty Boy - Runnin' (Lose It All) ft. Beyoncé, Arrow Benjamin
| |
Links to other artists
|
Referencing another by visually adding them in the video or lyrics.
|
J. Cole - Let Nas down
| |
EDITING TECHNIQUES
|
Cutting to beat
|
When the shots in the video cut to the next in time with the beat.
|
Roy - Woods Get You Good
|
Miming /Lip Sync
|
Wording the lyrics on the video to give the allusion of singing the song
|
Taylor Swift – Bad Blood
| |
Multi-image
|
The use of multiple shots on the same screen.
|
Hoodie Allen – Chase is on
| |
Montage
|
The technique of selecting, editing, and piecing together separate sections of film to form a continuous whole
|
Adele - Rolling in the deep
| |
SPX Special Effects
|
An illusion created by camera, editing or graphics.
|
Gotye - Somebody That I Used To Know (feat. Kimbra)
|
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