MUSIC VIDEOS TECHNIQUES / MEDIA LANGUAGE ANALYSIS

Nicki Minaj - Anaconda

This song is considered Rap/Hip-Hop and the song is a comedic song with lost of sexual innuendoes throughout the entirety of the video. The song firstly starts of with a school bell ringing, this is often met with euphoria as this signals the end of something that is usually dull/boring. Nicki Minaj uses this to her advantage as she uses this to show the start of her song. The opening of the song shows Nicki (The main artist) Bending over looking seductivley into the camera, this shot is now well known and has been the subject of some controversy due to explicit pose and bey language she was suggesting. The scenery around Nicki is a jungle type utopia with other women alongside Nicki Minaj. The title of the song can be seen as a sexual innuendo as an anaconda can be seen as a phallic symbol and one that i not suitable for younger viewers. the song starts of fast paced shows Nicki in various positions an locations. the shot below shows the change in location to one in a more surreal white backdrop. the costume has also changed with Nicki wearing a more colourful garment, this suggests that this current genre uses allows their artists to change clothes and to avoid repetition and make the consumer more engaged in the music video.  In terms of lighting it is clear to see that the lighting in the jungle seen has been tampered with, there is an apparent gold colour looming in the air which makes the music video look very unique and different when comparing this piece of work to others in their genre.

  
When venturing on with the video there is an apparent dance scene, this is usually seen in the genre of pop however can be seen in some rap/hip-hop videos. I believe the dance scene goes with the video as it allows a break from the jungle scene and transitions into a more fresh and exclusive scene, when watching the dance scene bell hooks theory is apparent with the lighter skinned women being more desirable and sexualised. this is due to Nicki Minaj dancing very aggressively and in a sexual manner. When creating our own music video we must keep theortists in our mind as that way we will know that we are applying to the current trends/ codes and convention of modern day society and our music genre in general. 

In this scene Nicki is wearing vey little clothing and is being sexualised as well as four other women. This is once again the representation of the specific genre. The colours in which Nicki are wearing suggest she is very feminine, pink is stereotypically a feminine colour with white being the colour the best represents purity.